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Sony KDL-52XBR4 LCD TV

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XBR4: Creating A New Reality
Over the years XBR has stood for the best consumer TVs Sony has to offer and this year's line-up is no exception. XBR televisions incorporate all of Sony's latest technologies. Features like Motionflow 120Hz High Frame Rate Technology enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. You'll be especially glad to know that the XBR4 has a new graphical user interface that is winning rave reviews and awards. The Xross Media Bar is Sony's Emmy Award winning on-screen navigation that provides quick and easy access to various set-up functions and features. What else? BRAVIA Theatre Sync, another brand new Sony brainchild, reduces the hassle and time consuming job of powering up, changing the signal routing, and adjusting other functions to the simple push of one button. All you need to do is to connect BRAVIA Theatre Sync capable products to each other via one HDMI cable. The rest is easy. "The rest" is perfect video recreation and 2-channel surround sound to die for.

120Hz: The Sweetheart Of The Industry
Don't let yourself be distracted by the doodads offered in place of real progress. I shouldn't be saying this — I am in advertising after all — but the odds are you don't need a 108-inch flat panel TV on your 120-inch living room wall. What you do need, whether you realize it or not, is an HDTV with 120Hz image processing for quicker frame rate conversion and blazing fast pixel response times. Unconvinced? Here's the facts: Film is shot at 24 frames per second. And just about every movie disc you can buy is encoded at that speed. DVD, HD DVD, Blu-ray - all 24 frames per second. Trouble is, television programming runs at 30 frames per second and most TVs conform to that standard. See the problem? Fitting that 24-frame content onto a 30-frame screen isn't a seamless process. You can't divide 24 by 30 evenly — so video engineers fill in the gaps. Known as 3:2 pulldown, this conversion process spreads out 24 frames into 30 by placing one frame on the screen three times and the next one after that two times, and repeating this pattern again and again and again? which sometimes causes the stutter and other visual artifacts that can ruin the illusion of losing yourself in a great movie. To further complicate things, some video content is recorded at 60 fps, such as certain modern special effects and computer animations (think Matrix), which tricks the 3:2 pulldown process and trips up transmission of the intended on-screen image.

24, 30, 60? Are you beginning to see the beauty of 120Hz? Grade school math tells you that 120 is a multiple of 24 and 30 and 60. 120Hz image processing shows 120 frames per second, allowing these TVs to reproduce unconverted, evenly extrapolated 24 fps movie, 30 fps television, and 60 fps special effects programming, without the stutter and other clutter of 3:2 pulldown. To return to the top, a bigger TV is not necessarily a better TV. Without 120Hz image processing, some things will certainly be bigger, but they'll still be just as blurry -- especially on-screen text. Imagine missing the get-away car's license plate number when watching a murder mystery or not catching the content of those top-secret government documents in a super suspenseful spy flick. Maybe it's as simple as not being able to read the jersey of the player who made the interception during the big game. No matter what the instance, your TV's instant of indecision just cost you the crucial bit of information and lost you to the rewind once again. Don't bother with bigger. Go with better, faster, clearer. Go with 120Hz.

Guess what? Conveniently enough, the Sony XBR4 offers 120Hz. They call their version Motionflow ™, which matters not at all. What matters is that it doubles the amount of frames from 60fps to 120fps and does it the right way by using real-time calculation of every single frame of video to create entire new frames of information. The results are spectacular.

Bravo! For The BRAVIA Engine
The KDL-52XBR4 features the BRAVIA Engine PRO full digital video processor, which came about as a result of Sony's expertise and long heritage in bringing cutting-edge picture quality to consumer televisions. It contains intelligent picture enhancement technology that reduces unwanted digital artifacts and delivers superb clarity and detail along with vivid colors. Sony's own Digital Reality Creation Multi-function v2.50 (DRC-MFv1) processor replaces the original SD signal with its HD equivalent. The result of BRAVIA Engine EX processing? Picture quality has texture and detail, deep and vibrant colors, along with excellent depth and contrast. Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that this technology is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with — unparalleled picture quality.

Xross Media Bar On-Screen Menu System
You really have to see this on-screen navigation system to believe how simple it is. Yeah, yeah, I know... that's what every manufacturer says about every new interface. Really though, this system is so basic a monkey could master it. There's even hope for your brother-in-law. Xross Media Bar (XMB) even won Sony an Emmy Award. And really, those people know their TV. They also know that an on-screen navigation that provides access to all the most important set up functions and features is a noteworthy thing in an industry where "simple" means "you can do it even if all you have is a Master's degree in electrical engineering!" Scroll horizontally across the icons until you find the type of media you are looking for. After selecting the media type, a list of its content appears as vertical thumbnails. That's it. Two steps.

May The S-Force Be With You
S-Force Front Surround is a virtual surround sound experience made possible using just two front speakers in the new XBR4 LCD TVs from Sony. To accomplish this, Sony spent several years studying how the human ears hear what they hear. By understanding exactly how we recognize the origin, directionality, volume, and timing differences in right and left ear sound, Sony was able to create complex audio processing that delivers dynamic virtual surround sound without the need to bounce sound off walls and back to the listener... and without the need to surrender half an acre of real estate in your living room to traditional surround sound speakers.

Get Connected, Not Frustrated
Designed for maximum versatility, the KDL-52XBR4 LCD TV is equipped with a comprehensive range of input interfaces. The HDMI (High Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface -- and it's all that, and more, packed into one cord. Did you hear me? ONE CORD. HDMI technology supports High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The KDL-52XBR4 includes 3 HDMI inputs. The PC input (D-15 pin) offers easy connection to your PC, allowing you to use your new high resolution BRAVIA as a computer monitor. Using your HDMI cable will make the hair-pulling, face-clawing frustration of setting up electronic equipment a thing of the past.

Introducing BRAVIA Theatre Sync Technology. Theatre Sync reduces the hassle and time consuming job of powering up, changing the signal routing, and adjusting other functions to the simple push of one button. All you need to do is to connect Theatre Sync capable products to each other via one HDMI cable. The rest is easy. For instance, the One Push Play function requires you to touch the play button on the remote. Theatre Sync takes over from there. Really.

DMeX -- The Future Of Television
DMex compatibility allows the connection and operation of a whole new category of products that is being developed by Sony (and sold separately). The first of these products to hit the market is the DMX-NV1 BRAVIA Internet Video Link module. BRAVIA Internet Video Link, or BIVL, as it is affectionately called, can stream available Internet video from select content providers directly to your TV with a broadband connection . without the need for a PC.

 Read Sony LCD User Reviews


Sony KDL-52XBR4 LCD TV

404-352-0007
Sony KDL-52XBR4
Screen Size
52"
Resolution
1920 x 1080
Speakers
Built In
Mounting Options
Stand Included
Color Choices
Charcoal
Weight
[not published]
PDF Brochure
[not published]
Power Supply
100-120V @ 50-60Hz
Dimensions
[not published]
Dimensions w/ Stand
[not published]
Price  $3,499
No Sales Tax if Outside GA
Shipping
Curbside $259
Inside $349
Delivery Time: 4-5 Business Days
Add $100 for 3 Day Express
More Information
Add to Cart

PREORDER NOW

We will process your order as soon as
the Sony KDL-52XBR4 TV is in stock.
Call Now for Availability
404-352-0007



Protect Your Investment

Upgrade the warranty for a complete 3 or 5 years.

Protect yourself from the future cost of repairs or replacement with one of the best service plans in the industry. DTV City is proud to offer warranty plans with no "Buy Out" clause: your TV will be repaired or replaced as needed, guaranteed.
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Why Buy an Extended Warranty?

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3 Year Warranty
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Key Features of the Sony KDL-52XBR4

Includes a 1 year manufacturer's warranty.


Sony KDL-52XBR4 Specifications

LCD TELEVISION
Screen Size 52" diagonal
Screen Aspect 16:9
Contrast Ratio 2000:1
Video Standard NTSC, HDTV
Data Signals VGA, SVGA, XGA, WXGA
TV Scan Lines 720p, 480p, 480i, 1080i, 1080p
TV TUNER
NTSC Tuner Included
ATSC Tuner (HDTV) Included
Picture-In-Picture? Yes, Video & PC
INPUT TERMINALS
Composite Video 3 (RCA)
S-Video 1 (4-pin mini DIN)
Component Video 2 (RCA x 3)
VGA RGB Signal 1 (15-pin mini d-Sub)
HDMI Digital Interface 3 (19-pin HDMI interface)
Stereo Audio In 5 (RCA L/R)
ACCESSORIES INCLUDED
Speakers Built In
Mounting Options Pedestal Stand Included
GENERAL
Power Supply 100-120V @ 50-60Hz
FCC Class FCC Class B, Home Use
HDMI

High Definition Multimedia Interface

HDMI is a new standard digital connection between A/V devices, such as a set-top box, DVD player or A/V receiver, and a digital television. HDMI offers exceptional video and audio quality with a single quick-disconnect connector. It supports multi-channel digital audio transmissions and component video color spacing for true rendering of HD video.

We carry a full line of high-performance HDMI cables. See them here...


Secure Order Product ID# Shipping Costs Price
Add to Cart Sony
KDL-52XBR4
Curbside $259
Inside $349
Delivery Time: 4-5 Business Days
Add $100 for 3 Day Express
More Information
$3,499

LCD TV Extended Warranties

 

[click here]

Protect Your Investment Recommended

Protect yourself from the future cost of repairs or replacement with one of the best service plans in the industry. 24/7 Customer Service, No Exceptions, Repair or Replace Guaranteed.  (More Info.)

3 Year Warranty $299

5 Year Warranty $399

Custom LCD TV Wall Mounts and Stands

[Details]Details
LCD TV Wall Mount Flat Wall Mount  $189
  • Holds the screen approximately 1.3" away from the wall
  • Can be mounted to 16", 20", and 24" stud centers
  • Horizontal adjustment range of 4" left or right of center

  • Add to Cart
    LCD TV Tilt Wall Mount Tilt Wall Mount  $229
  • Holds the screen approximately 2" away from the wall (when flat)
  • Adjustable Tilt up to 20°
  • Can be mounted to 16", 20", and 24" stud centers
  • Horizontal adjustment range of 4" left or right of center

  • Add to Cart
    Articulated Wall Mount Articulated Wall Mount  $499
  • Three-point swivel action (at wall, in the center, and at screen)
  • Adjustable tilt: 10° forward and 5° backward
  • Arm extends to a maximum of 30.5"
  • Easy leveling adjustment to ensure screen sits level

  • Add to Cart

    Budget LCD TV Mounts

     
    Universal Flat Wall Mount
    [click here]
    Universal Flat Wall Mount  $99 (More Info.)
  • Slim design holds the screen less than 2" from the wall
  • Universal mount fits virtually any 32" to 63" flat panel screen
  • Optional horizontal adjustment of up to 12" (depending on screen model)

  • Add to Cart
    Universal Tilt Wall Mount
    [click here]
    Universal Tilt Wall Mount  $159 (More Info.)
  • One-touch tilt allows tilt adjustment of +15/-5°
  • Slim design holds the screen less than 4" from the wall
  • Universal mount fits virtually any 32" to 63" flat panel screen
  • Optional horizontal adjustment of up to 12" (depending on screen model)

  • Add to Cart

    Recommended Video Cables

     
    HDMI Digital Cable
    HDMI
    Component Video Cable
    Component
    Stereo Interconnect Cable
    Stereo
    Silver Hookup Value Package SA
    Superior-grade STRAIGHTWIRE Silver Link cables for top performance! Includes:

    HDMI to HDMI (1 set)
    Carries HDTV video and Digital Audio from HDTV box to TV
    Silver Link Component Video (1 set)
    Silver Plated OFHC Stranded Dual-plated Braid and Foil shielded A++ rated cables for advanced superior video
    Symphony II Stereo Interconnects (1 set)
    Superior Shielded Stereo Audio Cables for Crystalline Stereo Sound

    For HDTV box with HDMI output and DVD player.

    (More Info.)
    2 Meter Package $249
    3 Meter Package $319
    5 Meter Package $429
    HDMI Digital Cable
    DVI Digital Cable
    HDMI to DVI
    Component Video Cable
    Component
    Stereo Interconnect Cable
    Stereo
    Silver Hookup Value Package SB
    Superior-grade STRAIGHTWIRE Silver Link cables for top performance! Includes:

    HDMI to DVI (1 set)
    Carries HDTV video from HDTV box to TV
    Silver Link Component Video (1 set)
    Silver Plated OFHC Stranded Dual-plated Braid and Foil shielded A++ rated cables for advanced superior video
    Symphony II Stereo Interconnects (2 sets)
    Superior Shielded Stereo Audio Cables for Crystalline Stereo Sound

    For HDTV box with DVI output and DVD player.

    **Note: The 2M package includes a 3M HDMI-DVI cable.
    Straightwire does not produce a 2M HDMI-DVI cable.


    (More Info.)
    2 Meter Package $299
    3 Meter Package $379
    5 Meter Package $529
    HDMI Digital Cable
    HDMI
    Component Video Cable
    Component
    Stereo Interconnect Cable
    Stereo
    Hookup Value Package A
    Premium STRAIGHTWIRE cables for excellent quality on a budget. Includes:

    HDMI to HDMI (1 set)
    Component Video (1 set)
    Stereo Interconnects (1 set)

    For HDTV box with HDMI output and DVD player.

    (More Info.)
    2 Meter Package $169
    3 Meter Package $189
    5 Meter Package $249
    HDMI Digital Cable
    DVI Digital Cable
    HDMI to DVI
    Component Video Cable
    Component
    Stereo Interconnect Cable
    Stereo
    Hookup Value Package B
    Premium STRAIGHTWIRE cables for excellent quality on a budget. Includes:

    HDMI to DVI (1 set)
    Component Video (1 set)
    Stereo Interconnects (2 sets)

    For HDTV box with DVI output and DVD player.

    **Note: The 2M package includes a 3M HDMI-DVI cable.
    Straightwire does not produce a 2M HDMI-DVI cable.


    (More Info.)
    2 Meter Package $179
    3 Meter Package $199
    5 Meter Package $269
    HDMI Digital Cables: HDMI Digital Cable  (More Info.)
    Component Video: Component Video Cable  (More Info.)
    Composite Video: Composite Video Cable    (More Info.)
    Stereo Audio: Stereo Interconnect Cable  (More Info.)

    Power Conditioners

     
    Monster Power
    [click here]
    Monster Power Conditioners Recommended
    Protect your expensive A/V Gear and even improve performance with "Clean Power" from Monster Power. Protect against spikes and surges, and clean up A/C line noise and interference for improved sound and video from your entire home theater system.   (More Info.)
    Monster HTS1000 $199
    Monster HTS2600 $299
    Monster HTS3600 $399
    Monster HTS5100 $459

    Home Theater Accessories

     
    LogiTech Harmony Universal Remotes
    [click here]
    LogiTech Harmony Universal Remotes  (More Info.)
    The LogiTech Harmony advanced Universal Remotes operate up to 15 devices and feature an LCD display and dedicated Sound and Picture buttons to put everything you need at your fingertips. The Harmony 890 adds RF transmission to operate up to 100 feet away, even through walls, Z-Wave compatibility. Sale Price - Limited Time Offer. Shipping: $9
    Harmony 880 $219
     





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